A PSA on underaged drinking.
I used a clip from "the other guys" to sort of show how a lot of underaged kids might perceive drinking. In that they think it is "cool" and "fun."
Then I sort of transitioned to how people think it is easy to solve the issue by just having beer companies say "drinkin responsibly."
I counteracted that by showing that despite the plea.....teenagers still drink dangerously. I used a sort of montage of different news clips to portray this.
Sources:
Sources:
https://www.youtube.com/watch?v=zTkXwVmcRsE
https://www.youtube.com/watch?v=dR9G9bgBLXUhttps://www.youtube.com/watch...
https://www.youtube.com/watch?v=bWdaSYTOMPU
https://www.youtube.com/watch?v=XB0AhcCbsZM
https://www.youtube.com/watch?v=YncIs7NS0TI
https://www.youtube.com/watch?v=CvnuSEQM78Y
https://www.youtube.com/watch?v=63S5026Umpk
http://uodos.uoregon.edu/SupportandEducation/SubstanceAbusePreventionand...
http://www.cdc.gov/alcohol/fact-sheets/underage-drinking.htm
http://www.cdc.gov/alcohol/fact-sheets/underage-drinking.htm
http://www.cdc.gov/nchs/fastats/alcohol.htm
http://www.niaaa.nih.gov/alcohol-health/overview-alcohol-consumption/dri...
http://www.alcoholalert.com/drunk-driving-statistics.html
http://www.cdc.gov/alcohol/fact-sheets/underage-drinking.htm
Comments
I got a bit tripped up with
I got a bit tripped up with the phrasing of the opening text as I was reading it as a question the first few times. The juxtaposition of the statistics with the slick images of alcohol imagery is working well, but may be undercut a bit by the opening text which might suggest that the teens are aware of these numbers. What about just letting the opening juxtaposition work on its own, then transitioning to the teen topic? The big structure of moving to the underage problems after the responsibility clips is working well. I wonder a bit about the text that moves into the teen problems. Some small adjustments in the opening and transitional text might make the message even more clear. Nice work.