Red Bull Inspirational Marketing

For my twitter video I am going to explore the marketing techniques of Red Bull and how they use every day inspirational lines and videos to promote their brand. To start I am going to explore the Red Bull commercials which are close to the best commercials on television in my opinion.  In order to use these commercials I am going to use Camtasia to record the videos through Youtoube.com.  Within these videos there are multiple ways in which Red Bull inspires one to get out and chase after your dreams. I plan to showcase each of these inspirational moments while not overshadowing the twitter aspect of the video.

For the twitter aspect of my video I will search the Red Bull twitter for some inspirational tweets they have sent out.  These videos will be associated with the commercial to ensure a proper mesage and flow to my video.  The tweets which Red Bull sends out is an inspirational ploy to promote a Red Bull athlete or even just the drink itself.  I will search for tweets that match up with the message of the commercial Im using in order to centralize the message of Red Bull.  That message is that if you can belief it then you can do it.